For the Agent or the Client?
Residential real estate in Australia has become increasingly performative.
Personal branding.
Social media highlights.
Team photographs.
Volume awards.
Record-sale announcements.
At times, the industry can resemble a competition between agents rather than a professional service delivered to clients.
We take a different view.
Behind every campaign sits a seller who funds the process — the marketing, the styling, the presentation, the holding costs and the risk. These investments are often substantial. They deserve experienced oversight and disciplined attention.
At its core, agency is a fiduciary service. In the ACT, under the supervision of Access Canberra, an agent is required to act in their client’s best interests and exercise due care and skill.
We regard that not as a compliance obligation, but as the professional standard.
What That Means in Practice
If you appoint us:
• You will deal directly with a principal with almost 40 years of experience
• Strategy discussions, inspections and negotiations are not delegated
• We reserve the time necessary to apply to your property — both in how it is marketed and in how prospective buyers are managed
• Buyer interactions are conducted in an unhurried, considered manner, offering a more refined level of service
• Your property is not one of many competing for attention
• Your marketing investment is treated with care and accountability
In today’s information-rich environment, pricing data is widely accessible. An appraisal alone is rarely the differentiating factor between agents.
The more important question is alignment:
Can we work together effectively — with clarity, discipline and mutual trust?
Once that is established, pricing and campaign strategy follow logically.
It is also worth recognising that modern media — particularly renovation and property reality television — has reshaped buyer expectations. Presentation standards have been elevated, and in some cases expectations can become unrealistic. Managing those expectations calmly and professionally is part of the agent’s role. It requires judgement, experience and disciplined negotiation — not theatrics.
Many contemporary agency models encourage agents to devote the majority of their time to securing new listings. If an agent is prospecting heavily, managing multiple campaigns and delegating existing listings to junior staff, it is reasonable to ask where that leaves the client already committed.
We deliberately limit the number of properties we represent.
Our role is to perform — but not in a theatrical sense.
Our role is to execute strategy, manage risk and negotiate effectively.
Our role is to protect your position and maximise your outcome.
If this perspective resonates, we would welcome a confidential, no-obligation conversation to explore strategy and timing.
Even if you ultimately choose a different path or appoint another agent, you will leave that discussion better informed, better prepared, and better equipped to make a considered decision.
Professional representation should be measured, accountable and effective.
Contact our Principal, Dean Thurley directly on 0417 006 349 or deant@landbanc.com.au
For an estimate of the current market value of your property or notification of newly listed properties please register below:
